My Reflection Matters, LLC (MRM) was founded in 2016 by Social Liberation Eduvist (Education Activist), Chemay Morales-James. MRM’s mission is to provide the tools necessary to support and nurture the development of healthy racial and ethnic identities of Black and Brown children and older youth. It is MRM’s hope that through the thoughtful use of the resources shared and services offered via MRM, this engagement will foster self-worth in youth, a love for humanity, and develop in them the ability to think critically about the injustices they and/or others experience empowering them to combat internalized and institutional racism and oppression in American society. MRM accomplishes this by…

CURATING- MRM serves as an online parent-teacher warehouse where caregivers and educators can easily find resources and products that serve as tools to support the healthy development of positive racial and ethnic identities of Black, Indigenous, and other youth of color (BIPOC).  >>LEARN MORE

CREATING- Chemay has a passion for merging her artistic skills with her years of experience as an anti-racist educator and consultant. Chemay writes and designs written products for MRM (Check out The ABCs of the Black Panther Party.) and is sought out by non-profits and socially conscious organizations to create culturally relevant materials to scale up their equity and liberation work (Check out Let’s Talk About Race.).  >>LEARN MORE

EDUCATING-  In summer of 2020, MRM launched My Reflection Matters Village (MRMV). MRMV is a new, secular, co-learning, virtual community for primarily BIPOC families seeking support in raising and educating free people. In addition to offering support for caregivers who have opted out of the system of schooling, MRMV also offers a smaller membership for school going and socially conscious educators seeking community and access weekly, up-to-date culturally responsive resources, tips, and guidance from MRMV founder, Chemay, and fellow revolutionary members. >>LEARN MORE

Educators and parents searching for ways to support youth in developing healthy racial and ethnic identities have access to this support in MRMV or can request services from MRM/Chemay related to this and other topics connected to culturally responsive, decolonized, liberatory education and parenting. >>LEARN MORE

Meet Founder, Chemay Morales-James

As a mother and educator, I understand parents and teachers are too busy to search for much needed resources for their Black and Brown kids. Emotionally exhausted as a result of years not seeing myself and, now, my kids represented  in the everyday products young people play with and learn from, I created  My Reflection Matters™ (MRM) as a way for me to share with others educational resources that not only physically reflect Black and Brown children but also mirror and affirm their rich, lived experiences that are often left out or narrowly represented/misrepresented in mainstream curricula and media.  Since 2016, this work has evolved. I now offer a private, affordable membership for folx to access the culturally responisve resources I’ve curated over the years in addition to private events, conversations, and community to support educators and caregivers wanting to re-imagine education outside conventional schooling via my Decolonizing Educaition membership via my new online space, My Reflection Matters Village.

My Reflection Matters Village (MRMV)–a virtual membership network made up of parents and educators navigating liberation-centered, self-directed. MRMV provides a space that includes the supports, conversations, and healing required to decolonize adults’ beliefs and practices around learning and parenting in order to raise free people. In addition to this, I have co-founded a SDE cooperative in my home state of Quinnehtukqut (CT) and am a published author. Prior to engaging in liberation work, I served as an equity coach and consultant for NYU ‘s Metro Center for Research on Equity and the Transformation of Schools and continue to dabble in this work, independently, with very selective and willing clients.  I consider myself a recovering school teacher and unschooling mother spreading joy and liberation in the everyday life work I do and love.

Chemay’s Curriculum Vitae (For my schoolish peeps who still think this matters.)

Personal Bio

I am  Nuyorican by birth, but was raised in Connecticut by my fab. Puerto Rican padres, Che and May (Yep, that’s how I got my name.).  Although I wasn’t lucky enough to be born on the island of PR, I love my isla and unapologetically embrace my Afro-Indigenous lineage.  I’ve been married for more than ten years with my Trinidadian born hubby with whom I’ve made two brilliant and very active TriniRican babies (And, yes, you best believe I found a kid’s t-shirt with this cool name I thought I made up but apparently didn’t.).


I enjoy spending quality time with my family, especially now that I have more free time as an edupreneur.

My personal hobbies include decorating, designing, traveling, collecting art, photography, yoga, reading, and hiking.

And for those of you that care about silly stuff like academic credentials, I have a  B.A. from Southern Connecticut State University and a Ed.M. from Teachers College, Columbia University. Oh, and I studied abroad at La Universidad de Salamanca in Spain, which was my BEST college experience ever!