Real Life Bricks

This product is a #MRMfave!

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Real Life Bricks positions itself at the intersection of demographic reality, the promotion of the healthy self-image of children, and the benefits of constructing with plastic construction toys like LEGO® bricks. We do this by depicting racial and ethnic diversity in the world as it really exists through minifigures of color designed to be compatible with popular brand building bricks. We show parents of color and their children how valued and important they are by providing minifigure heads and hands in the skin colors that resemble them. Non-POC parents and children are given the gift of playing with minifigures that reflect the demographic realities of the world they live in, thereby enabling their positive connections to humans of all races and ethnicities.

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